Sunday, October 17, 2010

Google?s Greatest Trick Is Pouring Gas On The Hockey Stick

Google tried yesterday to convince the world that it is no longer a one-trick pony (or won't be forever). It revealed for the first time during its earnings call some pretty big revenue numbers in businesses other than core search advertising. It's annualized revenue for display advertising (including YouTube and DoubleClick) is now running at $2.5 billion; mobile search is $1 billion (oops, that's still search). Some people don't buy it. But as Google CEO Eric Schmidt told an audience today at MIT: "Anything that is $1 billion is good." The real story from yesterday's blow-out quarter is not so much that Google has learned any new tricks, but rather that the one it knows is still a pretty good trick. And Google is playing that trick for all it's worth. Towards the end of the earnings conference call, CFO Patrick Pichette offered this garbled metaphor: "When you see a hockey stick, pour on gas on that fire."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/TxRHTX41abM/

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