In 2010, a handful of mobile photo-sharing applications unleashed armies of handset users to snap pictures and instantly share them across multiple platforms and networks: Instagram growth exploded to become a Twitter for pictures; Picplz received generous funding, Path emerged from stealth mode, Occipital enabled 360-degree panoramic experiences, Foodspotting encouraged users to capture food images, DailyBooth positioned itself to focus on the front-facing camera, and World Lens translated signs from English language to Spanish. Photo-sharing features were also embedded into existing sharing services, such as Foursquare and Posterous. (This entire arc was captured in a discussion on Quora, ?What explains the explosion in social photosharing entrepreneurial activity??) The act of taking and sharing pictures prompted many to label this a ?key wedge? activity which companies could leverage in order to build out new social networks and new products or services, either around location, food, smaller circles of friends and family, and so forth. The wedge being used, in this case, is pictures as the first entry point into building something bigger. Hunch co-founder Chris Dixon laid out the theory and practice in this post. Wedge activity isn?t just confined to social picture-sharing. What if, in the case of Quora, their ?thin edge of the wedge? was interaction around Q&A activity? �What markets can that wedge help open up?
Source: http://feedproxy.google.com/~r/Techcrunch/~3/5sxZf0FY4_U/
No comments:
Post a Comment