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Saturday, May 7, 2011
A New Era Of Search Is About The Answers, Not Just The Links
Search is about to change quite radically. For more than a decade, search has been stagnant: the core product has not changed much. Users have changed radically in that time frame. Even though the kind of content users consume is different, search engines are still focused mostly on web pages. Users have become less patient and have less time on hand, while search engines still require users to dig through and extract information from the web pages to find what they?re looking for. In addition, users are spending more and more time on their mobile phones and other connected devices, which require a completely different kind of user experience for search.
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