It looks like Google is sunsetting a cross-promotion feature that mobile ad network AdMob previously offered. The AdMob Download Exchange allowed mobile app developers who had an application with available ad space to serve ads that promote other applications in the AdMob exchange. In return, their apps were promoted on other apps in the network. Apparently, Google sent all developers who are participants in the exchange an email informing them that the AdMob Download Exchange is being 'sunset' and 'will no longer operate after June 8, 2011.' From Google's email: This will allow us to focus our efforts on further developing our suite of publisher tools.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/oe-jS3ieJBI/
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